2 hours ago
Thursday, June 9
Ever since I opened my shop end of last year I've been thinking a lot about where to advertise, for how much and when. Especially now that my tax consultant has put the pressure on and in no uncertain terms told me I absolutely must increase my sales.
I've advertised twice on the craft cult site. Each time traffic to my shop increased dramatically and resulted in shop hearts, item hearts and a sale on each occasion. I went for the carousel ad at the top of the site as opposed to the sidebar, because it's far too crowded on there, and I feel only a few people will actually take the time to scroll down to see all the ads and click on them. Most visitors are probably Etsy shop owners who check out their stats and/or treasuries. But the eye is drawn to the moving ads at the top anyway.
I've joined Total Art Soul. Members have the opportunity to upload photos of their items to the gallery. TAS jury selects members to be featured on their blog. TAS is very active on twitter and frequently tweets about members' products. Another good way of getting the word out plus it doesn't cost me a thing!
I'm currently drafting my story for the Art Saves series on a site called Crescendoh by Jenny Doh. Featured stories get linked to the respective shops. Jenny is associated with the "big guns" in the crafting business: Heather Bailey, Amy Tangerine, Serena Thompson etc. Getting picked for the feature will bring lots and lots of views and hopefully sales. Fingers crossed.
I started sending out my newsletter to my lovely subscribers. Most are already familiar with my shop, but I'm hoping it will get passed along to friends and acquaintances ;-)
What else do I do? I pass out business cards at every opportunity. I've created flyers and I've asked overseas friends to print out and distribute them. What else do I need to do? Increase my facebook fan page activity!
Another thing I'm considering is offering bag-making classes at the local educational center. I stand a good chance of getting into their program for next year, which means more local people will get to know me and my products.
I've also started interacting more with German blogs. Something I neglected when I started blogging in 2008. Doesn't hurt to exchange links. And last, but not least, I might run a teeny ad in a quarterly magazine called Romance ~ it's a local magazine filled with romantic interiors, clothing, decoration, vintage, shabby chic...I think my sleepwear would fit in well :)